Laurie Zeller

Instructional Designer and Learning Professional

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Resumé

Resume – Zeller 2025Download

Purpose

My guiding principle, “Always learning, always growing, helping others do the same”, guides my passion for creating high quality learning experiences for adult learners in higher education, the workplace or professional development settings

Skills

Instructional Design

Audio Editing

Video Editing

ELearning development

Training Facilitation

Logistical planning

Leadership

LMS Administration

Software Skills

Articulate Storyline/Rise

Articulate Rise

Camtasia

SnagIt

Adobe Photoshop/Premier Pro

Adobe Captivate (new)

Canva

Smartsheet

Experience

April 2023 – Present    SAE International       Troy, MI

Learning Operations Specialist/ Jr. Instructional Designer

  • Improved efficiency and reduced errors over prior year in logistics planning for instructor led training courses by converting from traditional spreadsheets and checklists to Smartsheet forms and linked sheets for training management and cost tracking
  • Facilitate the technology for HyFlex classes (In person and virtual, simultaneously) and create detailed training documentation to train other team members and instructors.
  • Modernized two channels of instructor support: the Instructor Insider newsletter and The Instructor Zone. The newsletter was transformed from a short Mail Chimp monthly email blast to a multipage, digital newsletter with professional development support and updates. The Instructor Zone grew from a basic LMS hosted webpage to a public facing SharePoint site with a bank of links, resources, and a photo gallery of learning in action.
  • Converted a 2 hour instructor-led workshop into an interactive eLearning course, including scenarios, practice exercises and a workbook, using Articulate Storyline. As a lead instructional designer, worked with voice artists and internal graphic design team to produce the final product.
  • Working with a Clemson University and the state of Alabama, aligned and curated questions for a certification test based on industry developed competencies that will upskill Electrical Vehicle Manufacturing Technicians.

Feb 2022 – Feb 2023     Android Ind.   Auburn Hills, MI

Instructional Designer

  • Partnered with subject matter experts from all levels of the company (safety, operations, finance, quality, etc.) to update training and develop new materials that met the diverse needs of each team
  • Developed a custom training on constraint management for manufacturing floor team leaders, blending branching eLearning scenarios with on-the-job activities performed following the training.
  • Partnered with the maintenance team to build a skill development training curriculum that combined curated video tutorials with on-the-job observation to upskill high potential employees
  • LMS and TMS administration (Cornerstone, Docebo, Training Orchestra)

Jun 2019 – Feb 2022     Schwan’s Home Service   Marysville, MI

Service Operations Specialist

  • Coached individual members of the Sales team on skills in the field to improve performance and confidence
  • Facilitated weekly sales training huddles including goal setting, training tips, role plays and team contests
  • Designed tutorial videos and printed job aids for field level employees
  • Worked hand in hand with Depot Area Manager on all aspects of depot operations

Oct 2006 – Jun 2019     Schwan’s Home Service    Marysville, MI

Route Sales Representative/Depot Training Specialist

  •  Ran a bi-weekly sales route, consistently increasing sales YOY for six years (2006-2012). Earned the prestigious Chairman’s club award in 2010.
  • Trained all new hires with one-on-one On the Job Training, including safety training. (2012-2019)

Education and certifications  

2018–2027         Association for Talent Development (ATD)

APTD (Associate Professional in Talent Development) certification

  • APTD validates competency through experience and a standardized test of knowledge in the areas of instructional design, training delivery, learning technologies, evaluation and measurement and global mindsets

2020-2022 Sententia Gamification

Level 1 and Level 2 Gamification Certificate (no expiration)

  • Level 1 : Learned and applied the fundamentals of gamification culminating in a final project addressing stress management in a fun and creative way
  • Level 2: Explored gamification strategies including personas and motivation over a 6-week period and created a prototype for a gamified onboarding

1997 – 2001      Hope College            Holland, MI

B.M.E.  – Instrumental Music Education

  • Graduated ‘Summa Cum Laude’; active in Music Educator’s National Conference and Delta Omicron Music Fraternity; inducted into Pi Beta Kappa honor society

Volunteer & Community Involvement

Detroit ATD – Board Volunteer

  • 2021 – present:  Board roles: Director of Member Outreach/President Elect/President/Past President
  • Launched the chapter’s first virtual book club; co-leader of the Instructional Design Special Interest Group

Delta Omicron International Music Fraternity – Province President

  • 2015– 2025: Served as a liaison between the National Board and local chapters 
  • Awards: Outstanding Province President: 2018, 2020 & 2022

Other Community Activities:

  • Port Huron Civic Theater and St. Clair County Community Band member
  • Disaster Relief at Work (DRAW) Volunteer;  
  • “Ice Cream Saves Lives” Fundraiser event volunteer for the St. Clair County Dive Team;  
  • Arts & crafts station leader for children’s church summer camp

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